In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Ray Charles underestimates how catchy his Diet Pepsi "uh-Huh" tune is. Do you think it's caught on? Yes Ray, it's gone global already. Around the world.
Spot Title: Around the world
Production Company: Pytka
Director: Joe Pytka
Executive Producer: Suellen Wagner
Advertising Agency: BBDO / NY
Agency Producer: Tony Frere
Art Director: Richard Sabean
Copywriter: Al Merrin
Editorial Company: Red Car / LA
Editor: Rob Watzke
Music Company: Sunday Productions, Peter Colfield, Al Merrin
Principal talent: Ray Charles, Melaini Paul, Gretchen Palmer, Darlene Dillinger.
Original upload below.
