In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The uh-huh ladies and Ray Charles go to Washington,uh-huh.
Tagline "One hundred percent uh-huh"
Producer: Bill Hayden
Advertising Agency: BBDO / NY
Creative Directors: Ted Sann, Al Merrin
Art Director: Steve Fong
Editorial: Progressive Image Group
Editor: Tim Sherry
Music Company: Sunday Productions
Music Composers: Peter Cuafield, Al Merrin
Principal talent: Ray Charles, Melaini Paul, Gretchen Palmer, Darlene Dillinger.
