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The elderly, man. They're so lonely. They can't catch a break in the loneliness department. Everyone else is out there living and they're forgotten. Until now. A smart idea from Grey Ecuador to inspire a change in behavior. There's a big classic soccer match going on. To encourage families to get together and watch it, DirecTV will broadcast the game for free. But only for subscribers who are 65 years of age or older. Chances are they are already watching the game. And being on a fixed income, they may be watching their dollars (I had to look it up but wasn't aware Ecuador's currency is the U.S. dollar.) So this is a great way to give them a break, give the younger people a chance to check out DirecTV and hopefully sign up. Smart idea.
Client: DIRECTV
Ad Agency: Maruri Grey Ecuador
CCO: Eduardo Maruri
ECD: Pipo Morano
Copywriter: Pipo Morano
Art Director: Santiago Landaburú/Pablo Pérez
Director Relationship Manager: Santiago Crespo
Account Executive: Gabriela Armendariz / Clara Fernández
Client: Nicolás Landazzuri / Tamara Espinosa
Production Company: Maruri Films
Director: Bayardo Chávez
Director Assistant: Carlos Idrovo
Photography Director: Pepe Palma
PostProduction: Alexandra Dávila
Producer: Eugenia Ramos
Producer Assistant: Daniela Ubilla