Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Ad student Henrik Düfke at Miami Ad school has taken on the idea of having YACA* in his portfolio, but instead of a poster or a TV-spot, or dressing up a large obelisk in XXL condoms, he brings the idea of promoting safe sex to a facebook app that would freak anyone out. With it you'll even learn who out there is your weiner cousin!
* yet another condom ad