Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
Samsung, via BBH Singapore, has launched a new global campaign showing how Galaxy S25 Ultra with Google Gemini solves everyday
The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Egard Watches created this short film as a response to that Gilette ad. Yes, the "men of tomorrow" ad that caused such controversy, see post: Gillette - We Believe / Men of tomorrow (2018) 1:48 (USA) prompted me to ask "Is advertising to men while being anti-men, in general, a wise strategy?"
Now I'm asking, is making short films referencing that ad to sell watches a wise strategy? Sure, you may get some views thanks to the controversy, that's a given, but what about the watches? Are we just selling opinions at this point?
Overall, this film has a lot of depressing statistics about men. It's not all puppies and sunshine on that side of the sex-division.
Egard Watches
