In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Third Quarter
Agency: Goodby, Silverstein & Partners, San Francisco
Directed by The Perlorian Brothers via Biscuit Filmworks, Los Angeles
Music composition by Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif
Editing by Ian Mackenzie of Mackenzie Cutler, New York.
Agency: Goodby, Silverstein & Partners
Creative Directors: Steve Simpson, Jeff Goodby
Sr. Art Director: Will Hammond
Writer: Chris Beresford-Hill
Agency Producer: Alex Lind
Directors: The Perlorian Brothers
Production Company: Biscuit Filmworks, LA / Reginald Pike, Toronto
DP: Richard Henkels
Executive Producers: Shawn Lacy Tessaro, Eric Stern
Production Executive: Colleen O'Donnell
Line Producer: Tuula Hopp
Editorial: Mackenzie Cutler, NYC
Editor: Ian MacKenzie
Assistant Editor: Marrian Cho
Sound Designer: Marc Healy
Executive Producer: Melissa Miller
Telecine: Stefan Sonnenfeld, CO3, Santa Monica
Visual Effects: Brickyard VFX, Santa Monica
Flame Artist: Patrick Poulatian
Executive Producer: Diana Young
Music: Beacon Street Studios, Venice
Composers: Andrew Feltenstein, John Nau
Mix/Sound Design: Jeff Fuller, Eleven Sound, Santa Monica
Additional Sound Design: Beacon Street Studios, Mackenzie Cutler