In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Twas the night before Christmas, er...the draft which is kind of like a holiday for football junkies, I suppose. The spot takes its cue from Holidays as much as Philadelphia, the new host city for the NFL draft.
As for the specific tie-in to ESPN, that's easy. ESPN NFL Live host Trey Wingo will host all seven rounds of the NFL Draft for the first time. He will be joined by Mel Kiper Jr., Jon Gruden and Louis Riddick in Round 1 and Kiper, Riddick and Todd McShay for Rounds 2-7. Chris Mortensen, Adam Schefter and Suzy Kolber will also be part of ESPN’s coverage from Philadelphia.
This spot was done by CreativeWorks, ESPN's marketing team.
Client: ESPN
Agency: CreativeWorks