In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
“Being in prison strips away every single sense of humanity that you hold dear.”
See article: The 13th Amendment abolished slavery. Except for me. Multimedia Campaign For Non-Profit Worth Rises Calls For The End Of The Exception Of The 13th Amendment
When people aren't valued, neither is their safety. In prison, incarcerated people are thrown into dangerous jobs and working conditions with no training or safety precautions. They're expected to just figure it out. Complaints are ignored and injuries trivialized. The endless supply of cheap or free labor, makes incarcerated workers seemingly replaceable in the eyes of administrators. People get hurt, sometimes permanently maimed and scarred, and there's no recourse or remedy. This is Serena's story.
Client: Worth Rises
Creative agency: EP+Co
