In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The fact which FAADA, the Foundation for the Adoption, Patronage and Defence of Animals, provided Contrapunto with was absolutely decisive: 80% of the people who purchase an animal do it on impulse - people who act on the same impulses as those involved when buying a bag, a pair of earrings or a T-shirt.
FAADA is making a call for the prevention of the problem which in many cases results in the abandonment of an animal. It is for this reason that they used the layout of a fashion magazine, in which the most in-fashion accessories of the season appear, as a creative resource and where they include an animal as if it were just another item of purchase under the claim "A dog is not a fashion accessory." The publication of this graphic design was done in fashion magazines to achieve the greatest effect of the protest.
Agency: Contrapunto Barcelona
Client: FAADA
Art Director: Deny Zatariano
Copywrite: Emma Piquer
Creative Directors: TomĂĄs Oliva / Manuel Padilla
Photographer: Pere Ferrer
