Facebook Marketplace Achintya & $15 / Ricotaquito & Headband from Anomaly

To showcase the e-commerce platform’s necessity at this specific moment in time, it has introduced this new multimedia campaign from Anomaly called “Your Neighbors Have It.” The campaign shares true stories of real people’s experiences with Facebook Marketplace, featuring boyfriends who met when one bought a coffee table from the other, a young man who was able to furnish most of his apartment with only $15, and another who found a passion for photography after buying his first camera on the e-commerce platform.

The campaign consists of two series, including the stories previously mentioned, as well as videos starring influencers Ricotaquito, Ezee, and April Lockhart as they buy different items from real sellers.

“From flaunting newfound skills online to making authentic relationships in real life, we wanted this campaign to reflect authentic content on Facebook – and how it translates to in-person connections,” said Naz Nazli, Creative Director at Meta. “Facebook, at its core, helps people make and maintain connections. Facebook Marketplace epitomizes that mission, and this campaign highlights that.”

Achintya above scored the motherload, as he went to pick a stool up the seller said "you're pretty cool, take anything you like for $15"

Rico, below, found the perfect headband for a beach party.

Team Credits

Brand: Facebook Marketplace

Campaign: Your Neighbors Have It

Consumer Product Marketing Lead: Michael Ruderman, Andrew Truong

Product Marketing Manager: Jalak Amin

Creative Director: Naz Nazli

Creative Director: Jan Jaworski

Director, Head of Creative, Family of Apps: Rodrigo Moran

Head of Creative, Company: Tom Markham

Paid Social Performance: Michelle Soltis

Head of Production: Jenny Gadd

Production Strategist: Julian Katz

Production Strategist: Margaux Ravis

Marketing Decision Science: Mitchell Sanregret

Brand Marketing Strategist: Heidi Keel

Agency: Anomaly LA

Managing Partner/President: Khara Wagner

Partner/Chief Creative Officer: Josh Fell

Partner/Chief Strategy Officer: Aisea Laungaue

Managing Director: Josh Jefferis

Group Creative Director: Erwin Federizo

Creative Director: Daniel Chen

Associate Creative Director: Fede Munichor

Associate Creative Director: Joaco Lynch

Associate Creative Director: Charles Lee

Art Director: Brandi Kemp

Copywriter: Jasmine Espejo

Head of Production: Erika Madison

Executive Producer: Helena Miller

Producer: Tien Dang

Senior Strategist: Ariel Sayre

Senior Comms Strategist: Kimberly Van

Business Director: Meghan Miloradovic

Account Director: Michael Gobo

Head of Business Affairs: Jana Nauman

Senior Business Affairs Manager: Audra Brown

Associate Business Affairs Manager: Svetlana Minassian

Head of Creative Resourcing and Project Management: Chris Greve

Senior Project Manager: Rebecca Lear

Production Company: Off-Site Works

Director: Ryan Chun

Director of Photography: Madison McKamey

Executive Producer: L. Vertel Scott, Tomás Whitmore

Line Producer: Shae Horton

Editorial: Cabin

Editor: Dylan Edwards, Brad Dupuie

Assistant: Rex Kane Hart

Executive Producer: Adam Becht

Producer: Michelle Dorsch

Color: Trafik

Colorist: Ricky Gausis

Executive Producer: Meghan Lang Bice

Producer: Phoebe Torsilieri

VFX/Finishing: Shape + Light

Lead Flame Artist: Aaron Neitz

Flame Assist: Eugene Vernokiv

Executive Producer: Scott Boyajan

Producer: Arielle Weir/Jade Fulton

Animation: Los York

Executive Producer: Eric Zapakin

Producer: Bridgette Spalding

Music: We Are Walker

Music Supervisor: Danielle Soury

Music: New Math

Music Supervisor: Jake Falby

Mix/Sound Design: Lime

Mixer: Peter Lapinski

Assistant Engineer: Jeremy Nichols

Executive Producer: Susie Boyajan

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