There's a new social media ad service posse in town, their name is Socialmedia - 'the social advertising network'. Their twist? To use your face with their ads, which they'll show to your friends -
We believe displaying friend pictures and first names within Facebook ads makes the content more relevant for you, and that you benefit from seeing relevant ads rather than being exposed to ads that may not have any meaning to you.
Good Point[tm]. While Social media themselves have jumped into that thread and state: "we make it easy for users to opt out of this program. and we also try to ensure that the only people that show up in ads are those that "raise their hand" explicitly and want to share their preferences with their friends (which we enable via the ad layer)" whatever the hell that means. So they reckon that they're covered. Can we all aree that it's creepy though? And it might even mess up our carefully constructed cool / social standing - if something like this showed up, I would be excluded from the Madonna hater club and stripped of my stripes. I don't see anything on Socialmedia that says this won't happen.
