Feed SA is a charity dedicated to feeding disadvantaged people throughout South Africa. TBWA\Hunt\Lascaris says: "We placed decals of hungry begging street children at the bottom of supermarket trolleys bearing the Feed SA website and the line "See how easy feeding the hungry can be?" Any food placed in the trolley would appear to be given to the child."
CLIENT: Feed SA
EXECUTIVE CREATIVE DIRECTOR: Damon Stapleton
CREATIVE DIRECTOR: Adam Weber / Hennie Stander
COPYWRITER: Dan Parmenter
ART DIRECTOR: Wihan Meerholz
PHOTOGRAPHER: Seppi Hochfellner