In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Fitbit have launched their super bowl debut in style, hyping the $200 Blaze with this ad that juxtaposes office "catch this" with basketball, business travel with weight lifting, and glamorous nights out with kick-ass judo. Or is that ju-jitsu? Karate? Who knows, either way it looks cool. "Get Fit in Style" aired during the Consumer Electronics Show in Las Vegas in January, and was well received. Fitbit decided to air on the super bowl as their previous ads did extremely well aired during the AFC and NFC playoffs. People who watch sports also play sports. Every lunge out of a bench s like a benchpress when you wear this thing, apparently? If that's the case I'll take two.
Airing in the third quarter.
Ad agency: Argonaut
Music: Little Demon by Screamin' Jay Hawkins
