Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Q: How was working with Florence?
A: Florence was a great supporter from the get go. Our original treatment had her playing each character herself. Flo couldn’t stand only seeing herself so we changed it up. She let us run from there. Also she is the most charismatic performer we’ve ever seen. Every time the camera rolled she was jaw droppingly amazing. A force of nature who trusted us.
Director: Georgie Greville & Geremy Jasper Legs
Production Company: Rokkit, London
Producer: Malachy McAnenny
Director of Photography: Adam Frisch
Editorial: Lost Planet, New York
Editor: Paul Snyder
Assistant Editor/VFX Design: Jacks Genega
Visual Effects: Black Hole, New York
Lead compositor: Tim Vierling
Compositors: Tim Farrell, Matt Gorney
Post Producer: Marcia Wigley
Art Department: Louise Corcoran
Wardrobe: Aldene Johnson
Choreographers: Mark Battershall, Pineapple Studios