HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
The controversial viral cat decapitation ad for ford Ka which gathered many more complaints than their pigeon killing car last year has also gathered much more press. While Snopes was out early debunking and rebunking the ad, and we posted it April 02 the day after the 'leak', the hype hasn't calmed down yet! A quick search leads to many news articles about the 'unauthorized' ad. Here are a few: International Herald Tribune, Revolution magazine, globe and mail, The australian, The Star, detnews.com. Shocking for attentions sake is nothing but a cheap trick they say, but oh boy does it pay off in press.
Super adgrunts, Watch the ad here