Forget about heaven. Life was better thanks to the lotto

Love the simplicity of this ad. Very funny stuff.

Client: National Lottery
Advertising agency: ACW Grey Tel - Aviv
Executive Creative Director: Tal Riven
Creative director: Ziv Meiri
Art: Carmit Ken-Dror
Copywriter : Michael Kotkes
Photographer & Photoshop: Moses Pini Siluk
Studio: Boaz Rozenberg

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Anders's picture