In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
King Khan quenches his thirst in front of the pee-wee soccer team ... and hang on a second. I'm not sure if the bottle lasted so long, or if the thirst was so big that the team grew up while watching him, or if it was the sight of ice-cold Mango Frooti that turned the entire team into kidlets. I don't even care. Logic? In advertising? Nope. All I know is, those wee ones look really thirsty. Good acting, chaps, and sometimes that's all you really need in a story well told. I'm feeling a bit parched myself.
Agency Producer: NA
Executive Creative Director: Sajan RaJ Kurup, Anu Joseph, Vikram Gaikwad
Copywriter: Sajan RaJ Kurup
Creative Director: Rajat Dawar, Ravi Shanker
Director: Prakash Varma
Production Co & City: Nirvana Bangalore
Producer: Sneha Ipe
Director of Photography: Mohanan
Post Production & City: After Mumbai
Editor & Company: Sally
Music & Music Publisher: Amar
Production Service Company: NA
