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Last week, Skechers had to pay 40 million dollars to customers who bought their Shape-up brand shoes.
The FTC found their claims of body toning to be bogus. The FTC also sayid Skechers made bogus claims about other shoes, including Resistance Runners, Toners, and Tone-Up Shoes.
More from the ruling:
“Skechers’ unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health,” said David Vladeck, Director of the FTC’s Bureau of Consumer Protection. “The FTC’s message, for Skechers and other national advertisers, is to shape up your substantiation or tone down your claims.”