the GEICO gecko gets ready for Avengers: Endgame (2019) :30 (USA)

What happens when the Geico gecko gets the infinity gauntlet? Well, he can snap his fingers and spread cheap insurance all across America... eh, wait, he already has that super power.....

Director Tom Routson plays with lighting and textures to give the world of the ‘Infinity Gecko’ a blockbuster size feel, using changes in colour and temperature to dial up the drama and match the larger than life nature of the Marvel Universe. The change in tone amplifies the impact of the Gecko’s all-encompassing power.

Tom Routson says; 

"Both GEICO and Marvel have iconic identities, the opportunity to push the boundaries of both creatively while finding a common language between the two has been an amazing experience."

Andy Rowan-Robinson, Creative Director adds:

"It gives us an excuse to have some fun with the camera and performance, really push things up a notch for the comedy. We got to put him in some more moody lighting and bring out parts of his personality we don’t often get to see."

Agency: The Martin Agency

Producer: Derek Meyer

VP, Creative Director: Justin Harris

Senior Content Creator: Matt Wieringo

Senior Copywriter: Ken Marcus

Live Action: Framestore Pictures

Director: Tom Routson

Executive Producer: Jennifer Siegel

Producer: Gabrielle Yuro

Head of Production: Anne Vega

DOP: Larry Fong

VFX: Framestore

Creative Director: Andy Rowan-Robinson

3D Lead: Will Frazier

2D Lead: Jose Arauz

Technical Director: Xiaolai Zheng

Animators: Jon Burke & Nico Cappuccio

Lighters: Joseph Szokoli & Jimmy San

Compositors: Liz Yang & Jose Arauz

Senior Producer: Sue McNamara