In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
World-renowned Australian-born industrial designer, Marc Newson, has designed a tea service in sterling silver, his first collaboration with Georg Jensen, it will be a limited edition of 10 sets. This is the first significant partnership with a contemporary artist since Georg Jensen’s collaboration with Verner Panton in 1988.
George Jensen - Marc Newson Core - (2015) 3:21 (Denmark)
To announce the 11 year old companies first significant collaboration in more than 25 years, George Jensen teamed with young creatives in Denmark to produce these short films. George Jensen tells Adland that the brand decided to use filmmakers rather than an advertising agency, to capture the intimacy. David Chu, CEO of George Jensen says:
“Like the tea service, the campaign deserved time and craftsmen. I truly believe that by working directly with Olivia and Viva, and skipping the middleman, we have managed to capture rare, honest emotional content about our collaboration with Marc Newson,”
