When it comes to blood donors, Romania ranks among the lower three countries in Europe. McCann Bucharest came up with a clever way to get people donating. They partnered with the UNTOLD Festival, one of the biggest music festivals in Romania, as well as The National Institute for Blood Transfusions to launch “Pay with blood. ” UNTOLD has some big headliners like Avicii, Armin Van Buren and David Guetta. It's also in Transylvania-- Dracula country. Taking place in Cluj Napoca, between July 30 and August 2nd. But between July 17th-19th, there will be mobile blood donations caravans in Bucharest. If you donate blood, you'll get a free ticket to UNTOLD. Going one step further, if you hit up a blood center in Bucharest between now and July 24th you'll receive significant discounts to the festival. Sounds like a win-win.
UNTOLD sounds like a hell of a festival, too. Look at all the sponsors.
Main Partner: URSUS
Official Partner: Transilvania Bank
Powered by: Absolut
Set in motion by: Țiriac Auto
Brought to you by: Coca-Cola
Sponsors: Durex, Nescafe, McDonald's, Naturlich, KFC
Mobility Partner: HTC One M9
Charged by: EuroGsm
Institutional Partner: Municipality and City Council of Cluj-Napoca, Visit Cluj
Technological partner: PcMadd
Supported by: Cinema City, UTI Grup
Shopping Partner: Iulius Mall, Palas, Promenada
VIP AREA provided by: Fratelli Group
Partener Print: PMA Invest
Inspired by: Daisler Print House
Special Partner: HaHaHa Production
Travel Partner: Wens Travel
Media Partners: Radio ZU, ZU TV, Antena 1, Antena Stars
Monitoring Partner: Mediatrust
Client: UNTOLD Festival/ The National Institute for Blood Transfusions
Agency: McCann Bucharest
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