This print campaign could also be called "pictogram of how stereotypical creatives think". Ah, can you feel the honour in being the target group adgrunts? Aren't we special? Don't bother trying to enlarge the images, the submitted work was already in 600 pixels wide only. Lines read: Line: "Short list sucks I want Lions" Line: "Fuck! The client wanted a bigger logo." Line: "Creative directors R ass holes" Line: "Supervisors drive me nuts." Line: "Hard sale briefs make me sick."Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv Chief Creative Director: Gideon Amichay Art Director: Tal Ben-ari Copywriter: Eran (Shushu) Spanier
