Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Mocking the weird things that are happening around us Giffgaff predicts the future. Where the biggest social media influencer is a plant named Paul, chainmail is back, and turnips are really turning up. Breezily edited and suitably weird the ad gives us a chuckle even if the latest dance craze looks like something from an old Toyota Corolla advert. The point has been made, the more things change, Giffgaff will have fixed prices until December 2023. Not a bad deal.
Client: giffgaff
Agency: Neverland, London @neverland_LDN
Directors: Paul Maynard & Karl Fenton
Production Company: Irresistible Studios