In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
3rd Quarter
TRIVIA: Shot on location in the Mojave Desert, the commercials represent the most amount of time Gillette has ever purchased for the Super Bowl.
Ad Agency: BBDO, New York
