In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Aaron Taylor-Johnson from Nocturnal Animals stars in this film for Givenchy's newly updated version of their fragrance Gentleman. The fragrance is described as "sensitively masculine," and both "relaxed and refined." In the film, Johnson is at a boring party (isn't that just the worst) and decides to shake things up by dropping the needle on "Enjoy Yourself" by A+. But to emphasize the sensitive side (I guess) he also pauses to pet a kitten. Then there's a brief dance with a woman until she pushes him into a swimming pool. Luxurious fun indeed.
Client-direct: Givenchy
Beauty #GivenchyBeauty
Brand: Gentleman Givenchy #GentlemanGivenchy #TheNewGentleMan #DaretoDance
Production Co.: Hey Wonderful
Director: Sam Taylor-Johnson
Founder/Managing Director: Michael Di Girolamo
Executive Producer: Sarah McMurray
Line Producer: Julien Lemaitre
Director of Photography: Jeff Cronenweth