In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Kudos to the math whiz kids over at Y&R Singapore for figuring this one out - though I am curios as to which magazine it ran in (looks like a design mag?) I think math is hard
Executive Creative Director: Rowan Chanen
Copywriter: Tom Ormes
Art Directors: Daniel Shapiro & Kirsten Ackland
Photographer: Teo Studio
Singapore
