HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
From Max Gutierrez, the director: "I completed the spot as part of my thesis at the University of Southern California. The spot is spec, so I am hoping someone from Guinness will come along and pay for my student loans! Not likely, but one can dream, right? The spot itself was actually a re-enactment of a similar encounter I had with my girlfriend - albeit a more flamboyant rendition."
Good luck to you Max! Read on to see the spot.
PRODUCERS: David Harb, John Burgess, Elijah Craig
COPYWRITER: Max Gutierrez
DIRECTOR OF PHOTOGRAPHY: Bobby Eras
PRODUCTION DESIGNER: Camellia Cox
EDITOR: Linus Lau
CAST: Dusty Sorg, Amee McClure