In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Simple yet powerful message. If your stolen handgun is used in an offense
Client: Gun Free South Africa.
Agency: Y & R
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Group Creative Head: Bibi Lotter
Creative Group Head: Grant Seller
Copywriter: Marjolien Rossouw
TV Producer: Lesley Wyldbore
Account Director: Greg Dennis
Director: Tony Baggott
DOP: Marc Rowlston
Music: Louis Enslin at Produce
Post-production: Melanie Golden at Deep End Post