Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
Some people would give their right arms to do an "edgy" TV commercial.
Others are just smart enough to glom onto the international trend for dismemberment as an attention-getting source of spot humor.
First one I remember was Frankenstein ripping his arm off in a Twix spot (literally interpreting the campaign's theme "if you have two of something (like Twix) you're supposed to share").
Now the latest campaign to dismember comes from France. Appropriate since they're the country that invented the Grand Guignol (look it up) and the guillotine.
To their credit, they've added their own twist to this twisted execution. Playing off the public's appetite for grossness that the record-breaking grosses of "Hannibal" reflects, they've introduced a taste of cannibalism to this kiddie geared snack food campaign. (Duh, no stretch there. Did they use
Twix and Rice Krispies to sell the concept?)
Nevertheless, using human flesh as a crepe filling is a yummy creative breakthrough. (Hope the Gallic youth aren't as easily influenced as the Jackasses in the USA.)
I'm sure this campaign will eat the competition for lunch in the awards shows. Read all the gory details here.