In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Vredestein is a high-end tire company. DJ Hardwell is, as his name would suggest, a DJ. And Carmen Jorda is a world-class racing driver. What do the three have to do with each other? To support their new winter tyre Wintrac xtreme S, Vredestein took Carmen Jorda down to the snowy Chilean mountains and had her test out the new winter tires. All the while some technicians measured the performance of the tires whilst braking, turning, accelerating and more. Then they used software to transmit the data into a midi-file which then DJ Hardwell then used to remix his hit "United We Are," featuring Amba Shepherd
We've seen "blank created into music," executions before. Most notably VW and Nike and FCB measured mountains to create music for Jeep.
Someone should come up with a name for this execution style.