Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
it's 8:15 in the morning here, and I'm seriously considering it. And I'm not even a McDonald's fan.
Thanks a lot, DDB Stockholm!
Client: McDonalds
Agency: DDB Stockholm
Creative Directors: Magnus Jakobsson & Fredrik Simonsson
Art Director: Lennart Claesson
Copywriter: Stefan Gustafsson
Account Managers: Johan Anstérus & Johan Bylund
Business Director: Cecilia Falk
Graphic Designer: Niklas Sandvold