The latest campaign for Hennessy Paradis, brought together by design and communications agency GoodPeopleWander, is a poetic celebration of the bliss found in perfect harmony, and inspired by the majesty of nature. ‘Paradis on Earth’ is a deep ranging collaboration which explores the meeting of minds between the virtuoso talents of Alicia Keys and Lang Lang, bringing together the shared values of culture and beauty for a moment of pure emotion, sensation and contemplation. Paradise lies in moments suspended in bliss - a universal celebration of harmony and the “raison d’être” for Hennessy’s crown jewel of cognac, Paradis. On this journey, Hennessy Paradis turns back to its inspirational beginnings grounded in music. The film series, shot in Utah and directed by RSA Films’ Neels Castillon, reflects the intricate elegance of Hennessy’s craft in a musical voyage for the mind and soul, which blends the joy of music and poetry, with the bliss of nature.
The online campaign provided an opportunity for GoodPeopleWander founders Aurélie Gaillard and Loïc Le Bihan to bring to life their vision of an open and collaborative creative process, by combining creative wanderers (creative producer Carla Bradley, art directors Sion Phillips and Hanna Labeyrie and copywriter Jethro Turner) and creative talents (Neels Castillon, Viviane Sassen, MOM, Imruh Asha, produced by the Ridley Scott Creative Group’s RSA Films) to craft authentic cultural contents. Embarking on their journey of unity, common understanding and positive change, Alicia Keys and Lang Lang enter into a dynamic dance of musical spirits and notes, blending backgrounds and influences in the pursuit of true beauty to celebrate the unrivalled savoir-faire of Hennessy Paradis. Polishing the pure magic that nature has sculpted, and imbued with the power of art, music and poetry, Paradis reaches for the sublime.
Production Company - RSA Films Director - Neels Castillon (RSA Films) Photographer - Viviane Sassen BTS Directors & photographers/Social Media Unit – MOM (Black Dog Films) Music - Alicia Keys / Lang Lang
Hennessy Editions Rares Director - Alice Dietlin Editions Rares Marketing Director - Charlotte Joyeux Paradis Senior Global Marketing Manager - Marie Cessot Paradis Brand Manager - Vanille Moretti
Agency - Good People Wander Co-Founder / Creative Director - Loic Le Bihan Co-Founder / Strategy Director - Aurelie Gaillard Senior Art Directors - Sion Phillips and Hanna Labeyrie Agency Producer - Carla Bradley
Production – RSA Films Producer – Holly Wolfers Executive Producer – Debbie Garvey DOP - Olan Collardy RSA US Executive Producer- John Nguyen RSA US Producer -Jil Hardin UK Production Manager - Boris Franchi UK Production Manager - Lily Moore Stylist - Imruh Asha Tailor -Anh Duong Production Designer – Jay Pooley
Post-Production (Hero Film ) - Motion Palace / Nightshift Paris Hero Film Editor - Sebastien Rouquet Hero Film Colourist - Sebastien Mingam Motion Palace Producer - Louis Arnoux
VFX Supervisor - Cyril Chantereault Flame Artist - Vivien Salvagione After Effects Artist - Mael Gaumont Nightshift Producer - Eleonore Courcoux
BTS Editor - Jorge Sandoval BTS Colourist - Dante Pasquinelli at Ethos Studio
Music Production and Sound Design – Benzene Paris Head Of Music & Sound - Grégoire Musso Music & Sound Producer – Heather MacFarlane Sound Design & Mix - Loïc Canevet
