In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
This spot features a woman checking into a hotel who’s asked if she would like any extras added to her stay. These include luggage storage, coffee making, and even electricity. When the incredulous woman asks whether they were included when she booked, the unsympathetic receptionist reveals a banner saying “Happy Surprise Extras”.
“When you don't want to trawl through the small print, it matters where you stay.”
The integrated campaign, which launches Hilton’s new “Hilton. For The Stay” creative platform in the UK, is being backed by a £7 million media investment that will cover TV (incl. VOD, BVOD, SkySmart), Social, Radio and Digital Audio. Renowned actor Sophie Okenado lends her voice to the campaign, with TV ads first airing in the UK on 20th February.
”Hilton. For the Stay” places the stay front and centre, elevating its role and importance at a time when accommodation advertising is a sea of sameness and often focused almost solely on the destination. To stand out against this backdrop, the campaign highlights the benefits that make its guests feel cared for – with amazing service, Confirmed Connecting Rooms, pet-friendly properties and contactless check-in and digital keys available through the Hilton Honors app.
Brand: Hilton
Client name: Hilton
Creative agency: TBWA London
Creative director: Ben Brazier, Johnny Ruthven
Creatives: Dan Kenny, Duncan Brookes
Planner: Sandie Dilger
Media agency: Merkle/Carat
Director: Matt Aselton
Production Company Producer: Zoe Odlum
Production Company: Arts and Sciences
Editor: Leo King at Stitch
Sound: Ben Galvin at Wave
Colourist: Jason Wallis
VFX Supervisor: Tom Clapp
VFX Producer: Alex Carswell
