Naomi Campbell stars in this kooky spot for H&M's new fall collection that is one big karaoke video shot in Tokyo. It also stars Hikari Mori, Edwina Preston, Adwoah Aboah and other models lipsyncing to "Wham Rap," by Wham! Yes that Wham, as in George Michael. It also stars the 1980's which we'll never, ever be able to break away from. The film was shot in Japan, too.
Agency: Adam& Eve/DDB
Production: Caviar
Director: Karim Huu Do
Track: "Wham Rap! (Enjoy what you do)" by Wham!
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That was a pretty excellent execution idea for fashion. Basically taking George Michael's "Freedom" music video concept and putting it in a Karaoke machine video, using one of his earlier (and one of his most underrated) songs. Great way to get a dozen or so models into the ad in a plethora of different outfits. It all looked pretty good except for the gum-piercings on ombre asian girl.
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