In new AI generated campaign, āMini Pearl Adventuresā, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
A really effective graphic illustrating what the day is all about, you don't need to read the line.
But if you want to, it reads: Remembrance Day for the Holocaust Martyrs and Heroes
The poster is for Yad Vashem's Holocaust Martyrs' and Heroes' Remembrance Day, it was the first prize winner of the 2012 competition and the winner was Doriel Rimmer Halperin, a graduate of the Bezalel Academy of Arts and Design, Jerusalem. It's being used again this year and I thought we should give the designer some props for a great piece of visual communication.
Or as the judges said:
"The poster is clear and instantly intelligible. This is a memory that speaks every language of the worldā¦" "The poster reflects the reality of the lives of Holocaust survivors and the isolation of their unsettling memoriesā¦ The memories of an ordinary family enjoying a daily event, which is comprehended in the end by the absence of the actual charactersā¦."
