Finding a moment of calm and connecting with nature in a hectic and increasingly digitised world is becoming harder and harder, so European DIY chain HORNBACH has come to the rescue with the ‘Green Hideaway’ - the latest iteration in its WERKSTÜCK series, which aims to make high-end design accessible and more affordable. Based on the classic Swedish chair known as the pinnstol, the ‘Green Hideaway’ is more than a standout piece of self-build furniture that reflects the essence of 2023 - it’s a natural antidote to the pressures of urban life. A slice of woodland within the concrete jungle. Featuring a natural wooden frame entwined with trailing greenery, the living chair taps into the millennial interiors trend for houseplants, taking it from decorative to a fully immersive, stress-busting experience. The concept was brought together by HORNBACH, its creative agency HeimatTBWA\, and visionary Swedish design duo Front/, known for their clean, Scandinavian design aesthetic that’s heavily inspired by nature. Despite being a designer piece, the ‘Green Hideaway’ can be constructed entirely from materials available in HORNBACH stores, allowing anyone to recreate it with the help of a template and instructions. The idea behind the HORNBACH WERKSTÜCK series is to democratise great design through self-build designer objects. For just the price of the materials and a day or two of your time - plus a dash of passion for DIY - standout original pieces can become affordable luxuries.
“In these turbulent times it feels exactly right to offer a solution to help integrate nature - with its proven calming effect - into people’s daily lives.” Front/ co-founder Anna Lindgren adds: “In Sweden nature is so much part of our lives, it’s like the forest is our second living room. But the modern world pulls people away from contact with nature. The ‘Green Hideaway’ is our antidote to this. It’s something that lives and evolves over time.” Guido Heffels, leading creative for HORNBACH
About Front/: The Front/ design studio led by Anna Lindgren and Sofia Lagerkvist works for a wide range of international clients and is represented at MoMAin New York, the Victoria & Albert Museum, London and Centre Pompidou Paris, among others. Their work has an increasingly strong focus on materials and elements from nature.
