How about a personalized pink Toblerone for Valentine's day?

What do you give for Valentine's day? Traditionally, chocolates and flowers. Well, Toblerone wants you to give a little more this time around. While the Toblerone website gives you the ability to personalize a Valentine Toblerone, even make it pink, it also has an insurance option. Last year the term situationship peaked as a trend search on google, describing that relationships are in fact a bit unpredictable - especially at the start.
Toblerone’s Valentine’s Day campaign urges people to dive into relationships without worrying about where they might lead. Ideated in partnership with creative agency Le Pub Amsterdam, the campaign's online activation, “The Love Insurance”, has a clear goal and light-hearted claim: “No matter how your relationship goes, love is worth it.”

Credits:
TOBLERONE TEAM
• Mie-Leng Wong- SVP GLOBAL BRANDS
• Jonathan McCarthy - Senior Global Director
• Justyna Biernat-Daszuta - Global Equity&Activations Manager
• Tom Slade – Global DTC Ecommerce Lead
• Kathryn L Tesch - Sr Brand Manager
• Derren Valydon - Digital Experience Lead
• Bharat Talwar - DTC eCommerce Lead
• Claire Kamara – Jr Brand Manager
LE PUB TEAM
• Milos Obradovic - Chief Creative Officer
• Valentino Borghesi - Associate Creative & Design Director
• Geo Joseph - Associate Creative Director
• Stefano Zanoni - Associate Creative Director
• Katharina Haller - Senior Copywriter
• Joao Araujo - Art Director
• Alessandra Sabbione - Global Client Service Director
• Irina Krasovskaia - Global Account Manager
• Vittorio Cafiero - Head of Digital Production
• Caterina Collesano - Art Buyer
• Roberta Remigi - Strategy Director
• Michael Galli - Junior Planner
• Shane Roche - Director of Communications & Ecosystem Strategy
• Ali Hares - Social Media Director
PHOTOGRAPHERS TEAM
• Ilka & Franz – Photographers
• Nicola Morino - Noruwei producer
• Manuela Russo - Noruwei producer