In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
When I first saw this I swear I let a little "How the f... did they do that?" and so, for once, the little photos showing how it's was done were necessary. Now all I want to know is where the heck they've been hiding those swiss alps looking quaint towns in Malaysia. This clever little "exit" standee thing seems to have gone on a world tour. Jammy bastard.
Advertising Agency: Publicis Malaysia
Executive Creative Director: Andy Soong, Lisa Ng
Art Director: Chong Khong Lum, Hong Xiao Yeen, Ooi Toe Lee
Copywriter: Teh Le Vin, Lisa Ng, Andy Soong
Photographer: Chee Wai
