Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
These past two days a "viral" that really stunk to high heaven of forced spontaneity has circulated the Swedish parts of the intarwebs and "microblogs". In a clip on youtube veteran journalist Elisabet Höglund is seen pushing a biker dudes motorcycle over. The Youtube account was a virgin account, and when I first saw the film it had 500 viewings (now it's above 11000 - but since the story has appeared in Resumé, and the tabloids Expressen and Metro it's had significant traffic pull from 'old media')
(The Lady from Let's Dance yells -"You can't park here!")
- Who's the guy? That's her from "Let's Dance". You're filming right?
- Oh no, that's gonna cost her!
Now the tagline has appeared on the youtube film: "Take it easy MC-guy, "IF" will help you."
First mistake: the director has left in all the chatter from the "friends" in an effort to set the scene - "we're just playing with the camera and then WOW, that happened" - which isn't how a real person would be doing it. If you're playing with your camera and suddenly capture something that's interesting enough to share on youtube, you edit away the rubbish.
Also, it fails to become a viral since there are no nude animal puppets - see The Official AdLand Advertising Tutorial: Viral Advertising. Don't underestimate the power of nude animal puppets!
Update :