In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Albin Gromer updates a classic lullaby called Trollmors Vaggsång. Sadly, whenever I caught this ad on Swedish telly, it has been chopped down to a short shadow of itself and I only get to hear the "yaa yaa yaa yaa oooh" part, losing the entire context of it being a classic lullaby updated. Bummer. This is why you should never do annoying short edits people, they are le suck.
Agency: Forsman & Bodenfors
Art Director: Andreas Malm
Client: IKEA
Art Director: Adam Ulvegarde
Copywriter: Fredrik Jansson
Designer: Christoffer Persson
Agency Producer: Alexander Blidner
Web Producer: Stefan Thomson
Production Company: Social Club
Production Company: Kokokaka
Director: RBG6
Photographer: Carl Nilsson
Music: Music Super Circus
