In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Ikea, the consistently quirky campaigner surprised commuters with free pillows demanding "Better Sleep for everyone". Amused commuters could have a kip on the trains in Stockholm thanks to the free pillows that the Ikea-pajama-army handed out.
During morning rush hour the 23rd of September the campaign kicked off. By the platforms for the Arlanda express trains, and the regular commuter trains Ikea greeted sleepy people with their free pillows. In total about 10.000 commuters travel these trains every day. Read more to see more!
The idea was cooked up by the Miami ad agency who - despite it's fancy name - are located in Gothenburg (Göteborg), Sweden. Fredrik Olsson at Miami explains their involvment in the campaign: "We've supplied the best possible places to do this, sorted out legal issues and gotten permissions as well as having done complementing activities. We've looked closely at reaching as many in the target group as possible under a short time."
