I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
This is pretty clever. To underscore how much IKEA is all about folding and packing and space-saving, while making small apartments feel big, they stuffed over 2800 articles into a wee banner. See the banner itself in action here to try it out. You can do everything, even shop from it - click on a product and you're sent to that article on a special Ikea site where you can buy it.
Client : IKEA ad agency: MEMAC OGILVY & MATHER Dubai
