Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Created to introduce consumers to Impossible™ products and the broader plant-based category
Client: Impossible Foods
Leslie Sims - Chief Marketing and Chief Creative Officer
Michael Bortinger - Marketing Director
Anna Cushing - Senior Marketing Manager
Tim Dale - Media Manager
Becca van Stolk-Cooke- Consumer Insights Manager
Company: SUPER SERIOUS
Co-Founder/ Chief Executive Officer: Terry Crews
Co-Founder/ Chief Creative Officer: Matt O’Rourke
Managing Partner/ Chief Operating Officer: Paul Sutton
Creative Director: Bryan Lee
Copywriter: Leslie Sims