Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
A lot of people who travel abroad have learned to be wary of the tap water in the countries they visit. So Inspired by Iceland decided to alert tourists about their fantastic tapwater in this amusing way. They sent their best bartender to Keflavík International Airport to serve premium quality Kranavatn to travellers. The joke being that kranavatn actually just means tapwater.
Client: Inspired by Iceland