Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
To create awareness that Iodex is a backache specialist balm in a memorable way, we launched a supermarket on-ground promotion/activation with the help of Little People (dwarfs), who wore T-shirts and distributed leaflets informing customers to ask for help if they found it difficult to bend down and reach for items on the lower shelves. Shoppers suffering from backache welcomed the assistance offered by the Iodex team. Phoenix Ogilvy