In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
A man floats on a makeshift raft into the mythical Irish Springs. What seems a lovely welcome at first, quickly turns dark and cultish as the Irish Spring popolus chant "cast thy smell away" and dip the man in a giant vat of Irish Spring body wash. Oh dear, will he be alright? Yes! Refreshed the man reappears and they all rejoice and dance around the giant bottle of Irish Spring body wash.
Quite a silly ad, and not bad for the very first Super Bowl commercial from this brand.
This ad airs during the fourth quarter.
Ad agency: Ten6
Directed by: Matias Rygh and Mathias Eriksen aka Matias and Mathias
Airs: fourth quarter
