In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
The idea of the MOAS app, created by Grey Singapore, is to help find migrants at sea by looking at realtime satellite images of the ocean. Except it's not realtime, nor a functioning app right now. But it's the thought that counts, they say, especially if you want to make it to the Cannes Lions.
update: They won bronze, pulled the app from iTunes, and MOAS says they had very little involvement.
ad agency: GREY GROUP, Singapore
