outdoors
HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
This campaign is called 'Hanging straps'. Images of the Big Pilot's Watch were attached to the bus straps. The line reads: "Try it here. The Big Pilot's watch" IWC Big Pilot.
Client: IWC Big Pilot
Ad Agency: Jung von Matt/Alster
Copywriter: Susanne Härtwig
Art Director: Simon Hiebl