In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
This campaign is called 'Hanging straps'. Images of the Big Pilot's Watch were attached to the bus straps. The line reads: "Try it here. The Big Pilot's watch" IWC Big Pilot.
Client: IWC Big Pilot
Ad Agency: Jung von Matt/Alster
Copywriter: Susanne Härtwig
Art Director: Simon Hiebl
