In new AI generated campaign, âMini Pearl Adventuresâ, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Outdoor advertising company JCDecaux and Y&R wants Israelis to adopt an animal. Best way to do it, besides using the out of home space? To remind people that true "like," is out there, waiting to be adopted.
The second in this campaign should be something along the lines of "Poking should only be on facebook. please spay or neuter your pet."
That's a freebie, guys. I don't even need a slash in the credits.
Advertising Agency: Y&R ISRAEL
Chief Creative Officer: Benni Bronski
Creative Director: Dror Nachumi
Art Director: Shay Israel
Copywriter: Oz Frenkel
Producer: Shira Robas & Lirona Spivak
Retoucher: Boaz Rosemberg